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Kellogg on Advertising and Media: The Kellogg School of Management Kellogg on Advertising and Media: The Kellogg School of Management by Bobby J. Calder, Philip Kotler

Kellogg on Advertising and Media: The Kellogg School of Management

by Bobby J. Calder, Philip Kotler


ISBN 13: 9780470119860

Format: Illustrated (368 pages)
Publisher: Wiley
Published: 23 May 2008

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